Description
Juan & Ricco – WaaS Flywheel Program Review: Is It Worth It?
If you’re looking to build a Website as a Service (WaaS) business and turn website development into recurring monthly revenue, the Juan & Ricco – WaaS Flywheel Program is designed around a practical agency-growth model. Instead of treating websites as one-time projects, the program focuses on using GoHighLevel, paid advertising, sales systems, fulfillment processes, and automation to create a recurring-revenue web agency.
According to the official sales page, the creator behind the program claims to have signed more than 70 GoHighLevel SaaS clients and grown from $0 to $11,000 in monthly recurring revenue within 3.5 months. The page positions the training around the mechanism used to achieve that growth rather than a traditional website-design course.
What Is the WaaS Flywheel Program?
The WaaS Flywheel Program is a training program focused on the Website as a Service business model. The basic concept is straightforward: instead of charging a client once for building a website, an agency can offer a website and related services through a recurring monthly subscription.
The program is particularly focused on GoHighLevel and building a system that connects marketing, sales, website fulfillment, automation, onboarding, and client management.
The sales page describes several components, including a Meta Ads playbook, sales framework, website fulfillment system, GoHighLevel snapshot, scaling systems, and a client launch framework.
What Is Included?
1. WaaS Meta Ad Playbook
One of the major components is the Meta advertising system. According to the sales page, the training explains the creator’s advertising approach, including winning advertisements and angles.
The page claims that this system generated more than 300 appointments and contributed to more than $10K in MRR. These are claims made by the program creator, so prospective buyers should treat them as case-study claims rather than guaranteed results.
2. Low-Pressure Sales Framework
The program also includes a sales framework designed to take prospects from the initial conversation through closing.
The sales page says that buyers receive real recordings of sales calls, including objections and pricing conversations. This can potentially be useful for agency owners who understand website development but struggle with converting prospects into recurring clients.
3. Four-Hour Website Fulfillment System
Another important part of the program is website fulfillment.
The sales page describes a master website template designed to make deployment faster and includes resources intended to help virtual assistants execute website-related tasks. The stated goal is to reduce the amount of time the agency owner personally spends building every client website.
For someone building a recurring revenue web agency, this is an important concept. Getting clients is only one part of the business. The agency also needs a repeatable fulfillment process that allows more clients to be delivered without creating an enormous workload for the owner.
4. Results Protocol
The program includes a GoHighLevel snapshot containing pre-built automations, pipelines, and workflows.
The idea is to create a standardized client-delivery environment rather than building every automation from scratch.
5. Scaling With Systems
The program also covers systems for managing VA tasks and keeping client fulfillment organized.
This is particularly relevant when an agency moves beyond its first few customers. A founder who personally handles sales, design, development, onboarding, revisions, and support can quickly become the bottleneck.
6. Launch Call Framework
The sales page also mentions an onboarding and launch-call framework, including recorded launch calls. The purpose is to create a consistent process for starting relationships with new clients.
Who Is the WaaS Flywheel Program For?
The program may be worth considering if you:
- Want to build a Website as a Service business.
- Want recurring monthly revenue instead of relying only on one-time website projects.
- Already understand basic website development or digital marketing.
- Want to use GoHighLevel as part of your agency infrastructure.
- Want to learn a paid-ad-driven client acquisition approach.
- Want templates, automations, SOPs, and fulfillment systems.
- Want to outsource repetitive website fulfillment to VAs.
- Want a more systematic approach to scaling a web agency.
The official page specifically positions the program toward people who want recurring revenue from websites, want to use Meta Ads, and want ready-to-use templates and systems.
Who Should Probably Avoid It?
This program may not be the right choice for everyone.
If you’re looking for a completely free community, don’t want to invest in learning, or specifically want to build an agency primarily through cold calls and cold outreach, the sales page itself says the program isn’t designed for you.
It is also important to remember that buying a course or program doesn’t automatically create clients or recurring revenue. Your results will depend on factors such as your offer, sales ability, advertising budget, market, fulfillment quality, and consistency.
Honest Review of the WaaS Flywheel Program
The strongest aspect of the Juan & Ricco WaaS Flywheel Program is that it appears to approach WaaS as an entire business system rather than simply teaching website design.
The program connects several important pieces: acquiring leads, selling the offer, fulfilling websites, automating client processes, managing VAs, and onboarding customers. That broader approach can be valuable because many new agencies struggle not because they can’t build websites, but because they don’t have a repeatable system for acquiring and servicing clients.
Another positive is that the sales page provides specific information about what is included instead of simply describing the program as a generic “agency course.” It lists the Meta Ads system, sales framework, website fulfillment process, GoHighLevel snapshot, scaling systems, and launch-call framework.
However, buyers should remain realistic about the income claims. The page states that the creator reached $11K MRR in 3.5 months, but that does not mean every student will achieve the same result. The case study should be viewed as an example of what the creator says was possible using the system, not as a promise.
Final Verdict
Overall, the WaaS Flywheel Program looks most relevant for aspiring agency owners who want to build a recurring-revenue web business around GoHighLevel and are interested in paid acquisition and standardized fulfillment.
If your main goal is simply learning how to design websites, this may be more comprehensive than you need. But if your goal is to understand how a WaaS agency growth strategy can combine advertising, sales, fulfillment, automation, and recurring billing, the program’s structure is more directly relevant.
Rating: 8/10 for aspiring WaaS agency owners
The biggest reason for the rating is the program’s focus on the complete business workflow rather than website creation alone. The main caution is that the advertised results are creator-reported and should not be interpreted as guaranteed outcomes.
Frequently Asked Questions
What is the WaaS Flywheel Program?
The WaaS Flywheel Program is a training program focused on building a recurring-revenue website business using GoHighLevel, advertising, sales processes, website fulfillment, automation, and agency systems.
What does WaaS mean?
WaaS stands for Website as a Service. Instead of charging only a one-time website-development fee, an agency provides website services through a recurring monthly model.
Is the WaaS Flywheel Program about GoHighLevel?
Yes. The official sales page specifically positions the program around selling websites with GoHighLevel and includes a GoHighLevel snapshot with automations, pipelines, and workflows.
Does the program teach how to get clients?
Yes. The program includes a Meta Ads playbook and sales framework. The sales page says its advertising system was used to book more than 300 appointments.
Does it teach website fulfillment?
Yes. The program includes what the sales page calls a four-hour website fulfillment system, together with resources intended to help VAs handle fulfillment.
Is the program suitable for beginners?
It may be useful for someone starting an agency, but it is primarily focused on building and scaling a WaaS business rather than teaching basic web-development fundamentals.
Does the program guarantee $10K MRR?
No. The sales page reports the creator’s own growth to $11K MRR in 3.5 months, but this should not be interpreted as a guaranteed result for students.
Is this a website-design course?
Not primarily. Its focus is broader: client acquisition, sales, website fulfillment, GoHighLevel systems, automation, VA management, and onboarding.
Is WaaS a good business model?
WaaS can be attractive because recurring subscriptions can make revenue more predictable than relying exclusively on one-time website projects. However, profitability depends on pricing, retention, fulfillment costs, customer acquisition, and the value delivered to clients.
Is the Juan & Ricco WaaS program worth it?
It may be worth considering if you specifically want to build a recurring-revenue web agency and want a structured system covering marketing, sales, fulfillment, and operations. Prospective buyers should evaluate the current price, terms, support, and their own business goals before purchasing.

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